MISSION, TEXAS — Lone Star Citrus’ Winter Sweetz brand has kicked off its fourth annual ‘Sweeter in Texas’ sweepstakes with two grand prizes of $500 and a case of 20 Texas red grapefruits.
Consumers can enter online for a chance to win the prizes now through Jan. 26.
The purpose of the giveaway is to educate consumers about Texas grapefruits and drive sales during the peak of the season. The company said it will share recipes, snacking ideas, storage tips and more.
“This year, we are experiencing smaller fruit sizing; however, we want to assure shoppers that this has no impact on the flavor,” said April Flowers, director of marketing at Winter Sweetz. “In addition to increasing awareness of seasonal Texas red grapefruit, we are informing shoppers that size doesn’t always matter when it comes to produce!”
According to Winter Sweetz, the 360-degree marketing campaign for the sweepstakes involves trade advertising, public relations efforts, social media content, influencer participation and email marketing direct to consumers.