REIDSVILLE, GA. — Lowes Foods is the first retail partner of Shuman Farms’ Healthy Family Project to partner with 21 brands throughout the fresh perimeter and host an inaugural Season of Sharing.
“It is important to us at Lowes Foods to look for ways to make the largest possible impact in our community,” said Patrick Eisinger, produce category manager at Lowes Foods. “For this campaign, that meant expanding outside of produce to include health-conscious brands throughout the store. We are extremely excited to provide 525,000 meals to local Feeding America food banks.”
The Season of Sharing campaign involved offering consumers a free bilingual eCookbook via instore signs with a QR code. Lowes Foods store employees were also given an opportunity to enter to win $100 for themselves and $100 for a charity of their choice by submitting photos of the signs in their stores.
A winner from each store department — dairy, meat, produce and center store — will be chosen.
Consumers were also given opportunities to choose charities to receive $100 donations in an Instagram live on Giving Tuesday.
"We were thrilled to venture into this new initiative of cross-merchandising with departments beyond produce," said Trish James, vice president Healthy Family Project. "While our foundation lies in produce, it's crucial to acknowledge other wholesome items throughout the store that complete well-balanced and nutritious meals for families."
The 21 brands involved in the Lowes Foods Season of Sharing:
- Bolthouse Farms
- Chobani
- Chosen
- Crispy Green
- Fresh Express
- Garden Fresh Gourmet
- Fresh Gourmet
- Health-Ade
- Honest Kids
- HORMEL NATURAL CHOICE
- Litehouse
- Little Potato Co.
- nasoya
- New York Apple Association Inc.
- Natural Delights
- Shuman Farms
- Southmill Champs
- Teddie All-Natural Peanut Butter
- Uncle Matt’s Organic
- Wholly Guacamole
- POM Wonderful
To learn more about the Lowes Foods Season of Sharing, visit the Healthy Family Project’s website.
