FITCHBURG, WIS. – Specialty cheese maker Emmi Roth revealed a new addition to its Greek-inspired Athenos brand, debuting Whipped Feta Dip & Spread.
The company described the new Mediterranean style product as creamy and tangy, and shared that it currently is available exclusively at Walmart locations throughout the country.
“Following the baked feta pasta trend, we’ve noted that consumers are even more open to using feta outside of salads,” said Amie Wentz, director of brand management for Athenos. “As the category leader, it is our job to drive growth by innovating and showing consumers how they can use feta outside of traditional salad occasions.”
Wentz said the company developed its new dip and spread to make it more convenient to add feta to sandwiches, wraps, bagels, pita chips and vegetables.