Sarah’s Homegrown, a brand of Orchardville, Ill.-based Frey Farms, sells its Agua Fresca juices to supermarkets in three varieties: strawberry, peach and watermelon.

two juice bottles on a wooden table outsideSource: Frey Farms

Sarah’s other juice brand, Tsamma, is a line of products chosen based on industry trends and customer needs, said Hilary Long, Frey Farms’ vice president of sales and marketing.

Sarah’s juices come in both branded and private-label options, Long said. Top-selling SKUs include Tsamma Watermelon Juice, Sarah’s Homegrown strawberry and Sarah’s Homegrown peach. A 50/50 coconut water-watermelon juice is the current top line extension under the Tsamma brand.

Distribution of both brands continues to grow, Long said, thanks to consistent quality, marketing and competitive pricing.

“We have strong relationships in retail produce which help with growth in the beverage category. There’s a level of respect and experience that helps work closely with category managers on both innovation and efficiency.”

two juice bottles on grassSource: Frey Farms

Sarah’s Homegrown, Long added, is the perfect mix of the trending flavored water category and 100% juice, which can be high in sugar.

The company sources fresh fruit purees, only uses clean ingredients and keeps calorie counts at 60 per bottle.

“Our consumers love the brand story,” she said.

Tsamma was the first nationally distributed watermelon juice, and it’s still the only retail option produced by watermelon growers.

“Our entire process from seed to bottle sets us apart from the competition. And we have an exciting innovation pipeline.”

Frey Farms founder named to congressional advisory council

Sarah Frey, founder and CEO of Frey Farms, has been appointed a member of US Representative and House Committee on Agriculture Chair Glenn Thompson’s (R-PA) National Agriculture Campaign Advisory Council (NCAC).

Sarah Frey headshotSource: Frey Farms

“We’re excited to welcome Sarah Frey to the National Agriculture Campaign Advisory Council,” said Matthew Brennan, Thompson’s chief of staff. “Her expertise in both agribusiness and legislative policy, in addition to her unique experience growing her 80-acre family farm in Southern Illinois into a nationally distributed fresh produce and beverage business, will provide a critical perspective for the work of the committee.”

Frey is also a member of the FMI – Food Industry Association’s Fresh Food Leadership Council.

“I’m excited to work with Congressman Thompson and my colleagues on the council to help modernize, optimize and streamline US agricultural farm policy,” said Frey. “I will bring my own expertise and experience to the council, but also share the experiences, challenges and opportunities of my fellow farmers as we seek to nourish more than 336 million Americans by providing them with safe, nutritious, delicious, sustainable and affordable produce.”

NCAC members advise the chair on every facet of US food policy, drawing on their first-hand experiences as growers, business executives and entrepreneurs. They will make a significant impact on the 2023 Farm Bill and its estimated budget of $428 billion.