As the deflation in shrimp, crab and other shellfish — along with consumers’ economic woes — have resulted in lower dollar sales, experts are encouraging retailers to step up discounts, assortment, and promotions.

In the last year, restaurant-prepared seafood meals declined from 47% to 41%, according to FMI, and 39% of seafood customers said they seek advice from the grocery seafood counter.

Much of summer seafood sales are impulse purchases of grilling items, cold salads, dips, and grab-and-go picnic type items.

Publix, Thai Union, Sustainable Fisheries Partnership (SFP), and Wholechain are utilizing a standardized ID for artisanal blue swimming crab fishery in the Philippines.

Last year, the company said it planned to add more than 150,000 square feet of space to the plant, which makes the company’s appetizer products primarily sold under the SeaPak and Farm Rich brands.

For kits that include uncooked proteins, the meat and seafood sections are often the home of choice.

Wild Planet and Acme Smoked Fish have tapped into the demand for convenience.

A host of new seafood products is tapping into surging consumer demand for new and exotic flavors.

Salmon has among the highest household penetration of all seafood categories, making it a great fish to promote “because it simply draws more eyes than a more specialty variety,” said Anne-Marie Roerink, principal at 210 Analytics.

In addition to emphasizing prepared foods, discounts, marketing, and education will be key to growing seafood sales in 2024.