More than ever before, shoppers are embracing case-ready meats as the norm for making meat purchases, and their trust and acceptance of the quality of case-ready offerings has dramatically risen.
The fall and winter holidays are the biggest time of the year for turkey sales, but suppliers and their retailer partners are looking to grow the category year-round.
Sous Vide has become a mainstream cooking process over the last few years and many meat and poultry companies are coming out with new brands of sous vide products.
Throughout the pandemic, consumers had to prepare the vast majority of their meals at home, leading to more experimentation in the kitchen as well as demand for shortcuts to quickly pull together semi-homemade meals.
Shopping for meat in the supermarket has evolved through the years, as department design has changed due to consumer needs and elevated consumer knowledge of product offerings.
Industry insiders have seen a rise in consumers looking for larger, family-sized quantities of different turkey cuts and larger ground turkey packages.