The rising costs of goods continues to shape consumers’ decisions as they choose to eat in and spend less at the store, according to recent data from recently merged market research firms IRI/NPD.
In order to evolve and adapt to ever-changing consumer expectations, businesses need to take an end-to-end approach toward digital solutions, said Lesley Salmon, global chief information officer at Kellogg Co.
Consumer concerns around climate change have increased as more people around the globe experience extreme weather events, according to a consumer survey from the market researcher Mintel.