The startup's founders partnered with a pediatric nutritionist to develop the concept three years ago after noting a gap in the children’s snacking segment for “fresh and clean” options.
Outside the more “serious” trends in the fresh produce industry, Dole Food Co. sees a greater opportunity to remind people that produce can be fun and engaging.
Sippin Snax launched six years ago for breweries and wineries. As the pandemic instantly shuttered such establishments, the business was repositioned for grocery store sales.