As summer kicks into high gear, retailers will look to tropicals and melons as a way to help their produce departments stand out. And technology and merchandising innovations from suppliers and industry organizations will make those efforts easier than ever.
Consumer demand has grown for watermelon, particularly fresh-cut, over the past year, said Stephanie Barlow, senior director of communications for the Winter Springs, Fla.-based National Watermelon Promotion Board (NWPB).