LOS ANGELES — Envy apples were recognized as “Best in Produce” for the 2021 Kitchn Essentials: Grocery Edition by lifestyle media outlet Kitchn.
Winners were selected by Kitchn’s editorial team who cook at home every day and annually select their “ultimate guide for the absolute best.” In addition to produce, other categories include dairy, frozen, snacks, drinks, and baking and seasoning.
"We scour the grocery aisles to test, review, and provide expert recommendations to our fellow home cooks, serving up inspiration for the food they want to eat as well as the resources to become the cooks they want to be,” said Faith Durand, editor-and-chief of Kitchn. “For our list of 2021 Kitchn Essentials: Grocery Edition, our team tested, tasted, and debated to present a list of the most exciting groceries in America right now. Our team loves Envy apples for their reliably crisp bite and sweet juiciness, and we felt they deserved a home in our ‘Best in Produce’ category.”
With the harvest of the US crop anticipated to begin on time in late October, quality is expected to be excellent with a range of sizes available to meet the demand for both bulk and bag sales. Envy is leading the way in T&G Global ’s organic apple program, accounting for over 35% growth over last year.
“Envy apples are a natural fit to be included in these top-rated grocery brands. It is the top-selling premium apple brand driving 17.8% dollar sales growth and 17.7% volume growth,” said Cecilia Flores Paez, T&G Global head of marketing for North America. “Envy is a premium apple prized by influential media, chefs, and shoppers for its sophisticated sweetness and extraordinary crunch; and by our retail partners for driving strong everyday premium volume growth that is ultimately bringing strong value back to the category.”
The Envy marketing team is developing a robust year-long schedule of high-profile consumer-focused marketing activities that will draw new shoppers and keep the premium apple’s loyal fan base coming back for more.
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