When consumers spend $20 on Panera products at the grocery store, they can scan their receipt into the Panera Grocery Rewards app and receive a $5 credit toward an in-cafe purchase.
In the first wave of grocery e-commerce, many retailers were content to take all of their tens of thousands of brick-and-mortar SKUs and put them on a platform as is, with no real thought to a strategy for how to move them.
Making sure that people walking the aisles don’t tamper with product — and catching them when they do and making sure they never do it again — is crucial to assuring loyal customers that their grocery store is a safe place to shop and one where maintaining the integrity of the products they buy is paramount.
More than 100 emerging brands will be featured at Pop Up Grocer when the monthlong retail concept opens Sept. 30 in Denver’s RiNo neighborhood. Colorado-based businesses include Rowdy Mermaid Kombucha and Byte Bars, alongside national brands including Christie’s Chips, The Hampton Grocer and Courtside.