ANAHEIM, CALIF. – Phoenix-based dips and spreads specialist Fresh Cravings introduced two new brand partnerships at IDDBA ’23.

Fresh Cravings Chile Lime Hummus features seasoning from Mexican spice legend Tajin. 

Tajin representatives visited the Fresh Cravings booth at the IFPA show in October, and the partnership followed from that, said Jay Whitney, CMO of FoodStory Brands, owner of the Fresh Cravings brand.

The second new Fresh Cravings collaboration, coming out  this summer, is a snack pack pairing Fresh Cravings hummus with fresh-cut vegetables from Taylor Farms.