ANAHEIM, CALIF. — In honor of Pride Month, Markham, Ontario-based Bento Sushi created a rainbow roll that it showcased at the International Dairy Deli Bakery (IDDBA) show June 4-6.

A portion of the proceeds from each rainbow roll will be donated to Egale Canada to support the local LGBTQ community.

“Egale is Canada’s leading organization for 2SLGBTQI people and issues,” said Egale Canada. “We improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada and around the world. Our work helps create societies and systems that reflect the universal truth that all persons are equal and none is other.”

Bento Sushi designed the packaging of the rainbow rolls to include a rainbow sticker that says “buy to donate” with a QR code so consumers can know more about the impact of their purchase.

Through its commissary program, Bento Sushi offers retailers an express product line with no raw fish that ships ready-to-eat product with a 4-5-day shelf life.

The company also offers an in-store program to retailers that includes Bento Sushi chefs producing sushi, bowls and more daily in-store. Poke and other hot foods can also be made to order in high volume locations. With this program, the food, labor and shrink are all managed by Bento.

Bento Sushi sign about Pride MonthSource: Hayley Hyer / Sosland Publishing Co.