According to The National Hot Dog and Sausage Council (NHDSC) and The Nielsen Company, 917 million pounds of hot dogs were sold at United States retail stores in 2022, adding up to more than $3 billion in retail sales.
Sustainable Atlantic salmon company Kvarøy Arctic, based in Kvarøy Island, Norway, has decided to tap into that market with a healthier, sustainable twist. In February, the company expanded its premium salmon hot dog line to the United States.
The line is now available in the seafood section of Whole Foods Market stores nationwide.
Kvarøy’s Salmon Dogs are available in three different flavors — original, original and cheese, and jalapeno and cheese.
“Made with the American Heart Association-certified sustainable Kvarøy Arctic Atlantic salmon, the salmon hot dogs have a velvety, fatty texture that makes it easy to prepare them any way that you prefer to cook your favorite traditional hot dog,” the company said. “Excellent substitute for beef or pork dogs, these new frozen pantry staples are non-GMO, gluten free, and can be stored in the freezer for up to one year. They also have a full weekly recommended allowance of Omega-3s in one serving, making them a nutritious meal choice as well.”
Not only do the salmon hot dogs offer consumers health-related benefits, but they provide ethics-based benefits as well.
“A core part of Kvarøy Arctic’s sustainability goal is to lower food waste, and the company is doing this by utilizing the trimmings and off-cuts from its fish to create delicious, heartful, and purposeful hot dogs,” the company said. “Kvarøy’s Salmon Dogs provide just one solution for preventing food waste while also offering an exciting and approachable new way to enjoy salmon at home.
Kvarøy Arctic also supports Whole Kids Foundation’s school programs.
“An important part of Whole Kids Foundation’s mission is encouraging families to make the most of every meal by offering a variety of nutritious foods,” said Chanta Williams, interim executive director of Whole Kids Foundation. “We are grateful to have a growing partnership with Kvarøy Arctic, which shares our belief that when kids are given healthy options, they make good choices.”
“Our goal is to create products that are delicious, nutritious, and sustainable,” said Alf-Gøran Knutsen, CEO of Kvarøy Arctic. “We believe our salmon hot dogs not only achieve that but can also become an all-time favorite for the whole family.”