WESTMINSTER, COLO. — Coleman Natural Foods announced that Patricia Wong Bridges will serve as the new senior director of marketing and communications. Bridges will lead the company’s consumer marketing initiative and new product development.
“We’re thrilled to welcome Patricia to our team to help us ‘feed families better’ with our variety of all natural products,” said Mel Coleman, Jr., vice president at Coleman Natural Foods. “Brand marketing and consumer promotions is a key strength of Patricia, and we are excited for her to take her learnings and expertise to the premium meat space at Coleman Natural.”
Bringing over two decades of marketing experience within the consumer packaged goods industry, Bridges most recently worked at private equity owned Nonni’s, where she helped expand the biscotti category. Bridges also has experience in the meat category from when she served as associate brand manager of the Deli Foods Group at Conagra Foods. She began her career at the agency level promoting snack categories like Kraft, Old El Paso, Nestle Toll House and Hershey’s.
“I am excited to join the Coleman Natural family and look forward to contributing to their growing success,” Bridges said. “Products that are All Natural and ‘Free From’ are on the rise as consumers become more conscientious of food labels. As a brand that has always carried these high standards, I look forward to putting Coleman Natural in the forefront of consumer’s minds.”