ORLANDO, FLA. — The Healthy Family Project, created by Shuman Farms in 2002, is celebrating raising $7.5 million for families in the last 20 years.
In 2022 alone, the Healthy Family Project’s retail and digital marketing efforts raised more than $238,000, part of which will provide 1.9 million meals to families through Feeding America.
“The Healthy Family Project team strives to stay ahead of trends in the cause marketing space by continuously reviewing and analyzing new ways to share the healthy eating message with families,” said John Shuman, founder of the Healthy Family Project and president of Shuman Farms. “As the first cause marketing organization in the produce industry, our experience spans 20 years. We continue to reinvent our programs and promotions as the marketing landscape shifts.”
Some of the Healthy Family Project’s retail partners this year were Publix, Associated Wholesale Grocers Springfield Division, Military Produce Group and Lowes Food Stores.
“In 2022, we continued to align with brand partners that believe in the importance of making an impact in the world and communities where their products are sold,” said Trish James, vice president of the Healthy Family Project. “We take great pride in the results we deliver for our partners through cause marketing efforts that boost brand awareness while making a difference.”