KANSAS CITY, MO. – Keeping a core idea in the message of Farmer Focus is the goal for Mark Saylor.
The company’s senior brand manager shared how the poultry producer continues to work through the challenges of meat sales around the holiday season in 2022, especially after Thanksgiving.
During this episode of the MEAT+POULTRY podcast, Saylor describes the variety of cuts and products that Farmer Focus has used to try to appeal to consumers as they figure out how to celebrate the holidays during inflation.
Saylor examines what the marketplace will look like for the poultry industry in 2023.
He then shares what Farmer Focus monitors regarding its organic and claims-based meats and how the company continues expanding to more East Coast stores.
The discussion turns to how Farmer Focus and others balance e-commerce shopping with the traditional retail experience that still dominates the landscape.
Near the end, Saylor shares a little about how he got started with Farmer Focus and how he’s adapted his skill set to various brands throughout his career.
For more information on Farmer Focus, make sure to listen to a previous podcast with Corwin Heatwole, founder and chief executive officer of the company.