Cincinnati-based Kroger’s latest foray into outsourcing prepared foods for sale in its fresh perimeters is a Kitchen United MIX facility in one of its Dallas stores.
The facility, located in the Kroger on East Mockingbird Lane, is a “virtual food court” right in the store, according to Kroger.
“Customers have the option to mix and match items from various restaurants on one order for pickup or delivery, ultimately allowing individuals and groups to enjoy variety without having to compromise.”
Kitchen United MIX houses local and national restaurants, including Dog Haus, Curry Up Now, Monkey King Noodle Company, Celebrity Chef David Chang's Fuku, Capriotti's Sandwich Shop, Carl's Jr., Bad-Ass Breakfast Burritos and The Impossible Shop.
This opening marks the first Kitchen United MIX in Dallas and the company’s third partnership within Kroger stores. Kitchen United MIX has a total of four locations in Texas, which includes a new location in Frisco that opened last month.
"Kitchen United MIX is proud to open our first state-of-the-art grocery installation in the Dallas area," said Kitchen United Chief Executive Officer Michael Montagano. "We recently debuted our supermarket concept, and guests have been incredibly impressed with the convenience and variety Kitchen United MIX provides."
Kroger is always looking for new and unique ways to help its customers answer the 'What's for dinner tonight?’ question, said Keith Shoemaker, president of Kroger’s Dallas division. The collaboration with Kitchen United, he said, is special because customers' restaurant-quality meals will be crafted while they're shopping for the fresh food and pantry staples their families need.
“When our customers think of food, they think of Kroger," said Dan De La Rosa, group vice president of fresh merchandising for Kroger. "The Kitchen United collaboration provides the fresh, on-demand meals our customers crave. It is one more innovative example of how Kroger is fulfilling its commitment to anything, anywhere, anytime."
Ordering is available via on-site digital kiosks, online at KitchenUnited.com, or through the Kitchen United MIX App. While customers can also order from the restaurants housed in Kitchen United MIX through various third-party delivery platforms, "multi-restaurant ordering" is only available through the Kitchen United MIX ordering platform.
"With our proprietary, leading-edge technology, Kitchen United MIX is revolutionizing the way people order takeout, and we couldn't be more excited to introduce this one-of-a-kind experience to Dallas," Montagano said. "We've secured the perfect location near SMU for us to deliver to college students seeking quick, easy meals and serve locals in surrounding neighborhoods who enjoy having delicious options to take home to their family after they get their grocery shopping done."
Kitchen United MIX, the nation's first "multi-restaurant ordering" to-go experience, is the only destination that allows foodie fans who love variety to order meals from more than 10 restaurants, all on the same bill. Kitchen United currently operates 14 to-go food halls in Los Angeles, Pasadena, San Jose, and Santa Monica, Calif., Austin and Houston, Texas; Scottsdale, Ariz; New York; and Chicago.
Kroger and Kitchen United announced their national partnership in 2022.
Earlier this year, Kroger’s Ralphs banner and Kitchen United opened an offsite central kitchen facility that provides prepared and other value-added foods to Ralphs customers.
The first “kitchen center” concept by the two companies opened in the Westwood neighborhood of Los Angeles. Customers can build their freshly prepared, on-demand restaurant meals from any or all of several participating restaurants to satisfy even the pickiest eaters.
The kitchen center concept enables customers to place an order digitally using Kitchen United's proprietary MIX platform via web, mobile, or an in-person ordering kiosk. Customers can then pick up their meal onsite or have it delivered. Restaurant staff will prepare the orders and delivery service fees will be determined by third-party providers.
Customers of the Westwood Ralphs can choose to mix and match their meals from Fresh Brothers, Bushi by Jinya, Sajj Mediterranean, Doghaus and other local foodservice providers.