GREENWOOD, SC. – Carolina Pride, a regional producer of bacon, hot dogs, sausage and lunch meat, unveiled a new logo and visual design along with new packaging for the company’s Carolina Pride Meats product line.
The brand refresh incorporates the redesigned logo and visual identity across print and digital platforms, including the Carolina Pride website (coming soon) and packaging. The new packaging highlights key product attributes and enables consumers to identify product information, cooking instructions and nutritional information more easily.
The new packaging is hitting key retailers across the United States. The products stay true to the company’s 100-plus year heritage of “delivering true Southern taste,” the company said.
“For more than 100 years our team in Greenwood has been committed to providing great food at a good value,” said David Wiggins, chief executive officer. “In a rapidly changing world, our values of hospitality, quality, and family, don’t change, which is why we continue to resonate with a growing number of loyal customers, who consider our brand an important family tradition.”