PHOENIX – Salsa and hummus specialist Fresh Cravings is rolling out new hummus packaging and three new flavors at Walmart.
Everything Bagel, Honey Jalapeño, and Spicy Red Pepper Hummus join the brand’s three existing flavors: Roasted Red Pepper, Classic, and Roasted Garlic.
The new packaging “communicates a fresh and distinctive personality with playful imagery of fruits and vegetables,” according to Fresh Cravings. “Vibrant colors make a lasting impression, while the easy-to-read heat and flavor callouts make it simple for shoppers to pick the tastes they’re craving.”
Now America’s fastest growing hummus brand, Fresh Cravings hummus boasts double-blind taste test victories against the national category leader. The only hummus on the market to feature Chilean Extra Virgin Olive Oil, it blends a short list of high-quality ingredients like chickpeas, savory tahini, and all-natural spices for the perfect creamy texture and umami taste—all housed in industry-leading recyclable packaging.
The brand has also crafted a new tagline, “Crave Goodness,” as an homage to its philanthropic culture and ethos. Over the past 12 months, Fresh Cravings donated $250,000 to 50 nonprofits nationwide through its Salsabrate The Good program. Unsung heroes from across the country were spotlighted in weekly social media vignettes while countless communities were positively impacted through donations which supported a variety of causes.
“Fresh Cravings remains focused on growing and giving; we are humbled, as a family-owned brand, to be in a position to give meaningful funds back to communities across the country. We are grateful to our dedicated fan-base for making us one of the most beloved fresh snacking brands—one that highly prioritizes sharing our success with others,” said Jay Whitney, CMO of FoodStory Brands. “We strive to continually bring elevated snacking experiences to consumers and are excited to introduce our new look and flavors with the same high-quality ingredients and bold taste our customers have come to love. And we cannot wait to announce the next evolution of Salsabrate The Good!"