ATLANTA — Phoenix-based salsa and dip specialist Fresh Cravings rolled out three new flavors of hummus and introduced dairy dips at IDDBA ’22.
The new hummus flavors include Everything Bagel, Honey Jalapeno and Spicy Pepper. Two more new flavors, yet to be made public, will follow in the fall, said Jay Whitney, president of Fresh Cravings’ parent company, FoodStory Brands.
The new dairy dips include Poblano Street Corn and Kale Artichoke. Whitney said he hasn’t seen any other dairy dips in those flavors currently in the market.
“We’re a fresh snacking brand, and this gives us a lot of latitude, for things like elevated recipes,” Whitney said of the addition of dairy dips to the Fresh Cravings portfolio.