DALLAS — Just in time for March Madness, Avocados from Mexico and Mission Foods are bringing back their Taco Tip Off promotion.

The program includes engaging instore displays, consumer savings, sweepstakes, and recipe inspiration for fans to create delicious tacos at home, all designed to drive avocado sales and basket size during the height of college basketball season. 

The promotion began Feb. 28 and will run through April 5.

"Avocados From Mexico bring good taste and good times, and that's especially true when it comes to college basketball season," said Stephanie Bazan, vice president of trade and market development at Avocados From Mexico. "Mexican handhelds – including tacos, burritos and quesadillas – are a top core usage for avocados, and our partnership with Mission Foods for Taco Tip Off creates a great opportunity to reinforce this and motivate shoppers to add avocados to their Mexican handheld dishes."

According to the 2020-2021 shopper profile, 73% of college basketball watchers bought avocados and packaged tortillas in the past year compared to 64% among the average grocery shopper. And total basket spend with avocados and Mission brand packaged tortillas among college basketball watchers is $134.02 vs. $107.23 without avocados.2
 The Taco Tip off program offers shoppers a game-winning combo including:

  • Savings with On-Pack Coupon: Shoppers can save $1.50 when they buy two Avocados From Mexico and one package of Mission Tortillas.
  • Sweepstakes: Shoppers can enter for a chance to win $5,000 and other great prizes.
  • Digital Engagement: Shoppers can interact with AFM and Mission Foods via Instagram, Facebook and Twitter, by scanning the QR code at display to receive tasty recipes.

To learn more about Avocados From Mexico's robust year-round promotional activities and marketing efforts, visit www.avocadosfrommexico.com/shopper.