DALLAS — Avocados From Mexico (AFM) is teaming up with Mission Foods for the second year of "Taco Tip Off."  

The promotional program celebrates the college basketball season and championship and offers a “full court advantage” to boost avocado sales and increase basket size with Mission brand pitas, taco shells and wraps, according to AFM. 

The partnership between brands is led by in-store merchandising centered around tacos, burritos, quesadillas and more, with comprehensive consumer savings through April 5. Research from Numerator reveals that grocery trips with avocados are more valuable when combined with tortillas; in fact, average avocado basket rings are 1.7x greater with Mission’s products.  

"Our objective is to get more avocados in Mexican handhelds such as tacos, burritos and quesadillas, and Mission Foods is the perfect partner to help increase consumption and demand,” said Stephanie Bazan, vice president of trade & market development at Avocados From Mexico. “The college basketball championships represent a great opportunity for Avocados From Mexico and Mission Foods to provide versatile Mexican handheld meal solutions for gameday viewing though our Taco Tip Off shopper marketing campaign. Complete with in-store displays, consumer savings and a recipe landing page for fans to create their best taco inventions at home, we expect our retail solutions to drive basket ring during the promotional period." 

Shoppers can enjoy this courtside pairing through the following opportunities: 

  • Consumer Savings with On-Pack IRC: AFM and Mission Foods will offer one million coupons on Mission Tortillas with the offer to save $1.50 when you buy one (1) package of Mission Tortillas and two (2) Avocados From Mexico. 

  • Digital Engagement: Fans can interact with AFM and Mission Foods through Instagram and Facebook paid social posts and a dedicated landing page with recipe ideas. 

"We are thrilled to partner with Avocados From Mexico around an awesome event like college basketball,” said Sathish Mohanraju, vice president, marketing and trade for Mission Foods. “Together we offer basketball fans everywhere a great way to enjoy the excitement of the games with their favorite recipes made with Mission tortillas and chips and fresh avocados. After such a challenging year for us all, the excitement of college basketball brings coworkers, friends and family together and provides a much-needed way to celebrate."