MANCHESTER, ENGLAND — St Pierre Group has appointed David Milner as the brioche brand’s chief executive officer. As non-executive chairman at St Pierre Groupe, Milner spent the past three years in a strategic role but will now implement growth plans internationally as CEO, alongside the senior leadership team. 

“St Pierre Groupe is a phenomenal business, doing bakery differently. Since joining the business in 2018, I’ve worked with the team to achieve incredible growth,” said Milner. “Yet there is still huge potential – it is innovative, superior quality and branded. The workforce has increased threefold in 18 months and I’m excited to guide the team to even greater success.” 

As St Pierre Groupe moves into its next phase of development, Milner plans to accelerate international growth, further nurturing relationships in the US and exploring new opportunities to expand the geographic footprint of the business’ brands. 

Paul Baker, founder of St Pierre Groupe, adds, “David has been instrumental in our remarkable success in the past three years and appointing him as CEO was a natural next step to prepare us to meet ambitious growth plans,” said Paul Baker, St Pierre Group founder. 

Milner’s appointment as CEO comes with a plan to double the value of the business in the next five years. The company portfolio includes St Pierre – America’s number one brioche brand, and in the UK, Baker Street – an extended life bakery brand and Paul Hollywood – the UK’s category leader in part-baked bread, according to the company.  

“Across the globe, consumers are shifting to more premium products – Covid simply accelerated the shift, encouraging us to innovate for and elevate everyday meals with our product ranges,” Milner said. “As a business we are renowned for working with retailers to deliver exceptional category growth – and we are constantly reviewing the market, consumer habits and our products to ensure this continues.” 

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