Offering quality brioche as an upgrade is the perfect way to increase basket spend because it also drives incremental sales in other areas of the store, St Pierre said.
Brioche as a category has grown by $98 million compared to this time last year and branded offerings are outpacing private label growth in the sector, according to Nielsen, US Foods, January 2023.
Grupo Bimbo SAB de CV has acquired St. Pierre Groupe, a United Kingdom-based baker of premium brioche-style products with a growing presence in the United States. The transaction was disclosed in Bimbo’s third-quarter financial results report.
St Pierre returns to EXPO West this March, will help drives sales with National Brioche Day in May and is back at IDDBA in June. Find out how America’s favorite brioche brand can help you.