WENATCHEE, WASH. – Stemilt will begin harvesting and packing Skylar Rae brand Tip Top cultivar cherries early next week.
“The crop is projected to have good sizing, great quality, high sugar levels, and of course, World Famous flavor,” said Brianna Shales, Stemilt’s marketing director. “We already have consumers contacting us, asking when they’re available, so we know cherry lovers are getting excited.”
Stemilt was the first grower-marketer to release Skylar Rae cherries commercially in 2015. The company relies on years of experience growing and packing yellow-hued cherries and has determined the best growing locations to ensure they are producing large-sized Skylar Rae cherries with a firm texture, crunchy bite that explodes with flavor.
This year, retailers can expect to start seeing the cherry around June 7, with the first and largest peak of the crop starting in mid-June. Due to its short season, Shales encourages retailers to promote Skylar Rae with standout packaging, in-store signage, and to tie the fruit into online channels to educate consumers. Skylar Rae is the third SKU of the cherry category. Its Brix, or sugar levels are off the charts and Skylar Rae cherries are extremely firm — an uncommon combination for cherries.
Stemilt recommends that retailers maximize this item by bringing in either the 1lb. branded top seal, which uses 30% less plastic than other packaging options, or the 1lb. branded bag option. Skylar Rae cherries can also be placed in refrigerated cherry displays alongside other cherry varieties or on their own, and feature Skylar Rae’s branded black carton, which will stand out as a premium item.
Stemilt will pack Skylar Rae cherries on its hybrid cherry line designed for light-colored cherry varieties. Stemilt ensures quality is not sacrificed during the packing process with more cushion and a slower run time.
“Skylar Rae cherries are an anomaly and such a tasty summer treat,” said Shales. “We are excited to bring this cherry back into the produce spotlight this summer and continue on our mission of delighting consumers through excellence with Skylar Rae® cherries through June and into the early part of July.”