LOS ANGELES — Envy Apples has launched a Valentine’s Day promotion centered on the new movie “Marry Me,” which stars Jennifer Lopez and Owen Wilson.

The Love at First Bite contest gives couples the chance to compete for a $50,000 grand prize wedding package. Participants will make a video sharing why they deserve an “Envy-able” wedding day and what makes their love story unique, according to Envy.

"The Love at First Bite contest is a chance to savor small moments – with the beautifully balanced sweetness of Envy apples as well as the romance of 'Marry Me' and so many real-life love stories," said Cecilia Flores Paez, head of marketing, North America, for T&G Global. "We're excited for the opportunity to share the love and help one couple write their next chapter with the ultimate wedding experience."

Celebrated event and wedding planner Mindy Weiss will act as the host of the Love at First Bite contest, bringing her imaginative spirit and eye for design. Contest participants have the chance to win the grand prize of a $50,000 Ultimate Wedding Experience prize package. The contest runner up has a chance to win $2,500 towards an Envy-able wedding gown or outfit; the third prize winner will receive 100 tickets to see Marry Me in theaters to share with friends and family.  

After the contest entry period ends, a third-party judging panel will review all entries and select a pool of no more than 10 finalists. Then, the general public will get the chance to revel in the romance and vote for their favorite finalists. Each eligible vote will be entered into a sweepstakes for the chance to win cash prizes, including one grand prize of $1,000, two runner-up prizes of $500 each, and three third-place prizes of $250 each.