SAN DIEGO - Online grocery eCommerce platform Mercato has hired Jean-Michel Boujon as its chief marketing officer. Boujon will direct all efforts associated with Mercato's brand, user acquisition, and lifecycle marketing.
“I am thrilled to announce that Jean-Michel has joined Mercato and to have him apply his talents to our company at such an important moment of our growth phase," said Bobby Brannigan, founder and CEO of Mercato. "He has a proven ability to 10X marketplaces and execute innovative and creative marketing campaigns. We'll also benefit greatly from his leadership skills as we develop teams across marketing, brand and data."
Boujon joins Mercato from Getaround, where he acted as vice president of growth, managing a team focused on scaling the car sharing company by developing the marketplace, acquiring car renters, and car owners. During Boujon's tenure, Getaround's footprint grew from 20 cities in the United States to more than 300 cities worldwide.
Boujon earned a master's in finance from the Burgundy School of Business in Dijon, France. He also attended Nottingham University Business School in Nottingham, UK.