SAN DIEGO – Ecommerce platform Mercato has hired Emily Keeton as its chief financial officer. In this role, Keeton will oversee all financial and administrative functions at Mercato. 

"Emily is a terrific addition to our leadership team and we are excited to leverage her expertise and deep skillset as our company continues on its path of accelerated growth," said Bobby Brannigan, founder and chief executive officer of Mercato. 

Keeton was most recently at WeWork, acting as managing director of WeWork's Creator Fund and, prior to that, as global head of M&A for the provider of flexible work space. Before joining WeWork, Keeton was co-head of M&A at IAC, the New York-based internet company. She started her career in investment banking at DLJ and Credit Suisse.  

Keeton currently serves on the board of directors for ezCater, the largest online marketplace for business catering and she's also on the advisory board of the Liu Idea Lab for Entrepreneurship at Rice University.