GREENSBORO, NC – The Fresh Market has appointed Jim Heaney as the company’s new chief financial officer effective Sept. 2. Heaney has over 30 years of experience in finance leadership at Disney Cruise Line, Sea World Entertainment, Inc. and Carnival Cruise Line. 

Heaney earned a bachelor’s in business administration at Texas Tech University and a master's in business administration from the University of Florida. 

"On behalf of the Board of Directors, I am very excited to welcome Jim to The Fresh Market team," said Jason Potter, Chief Executive Officer of The Fresh Market. "Jim has an exceptional track record in hospitality and finance and is a proven executive with significant experience in operational turnarounds and private equity held businesses."