FAIRFIELD, NJ – Crispy Green is launching a spring campaign, Crispy Green Go. The brand delayed the campaign in response to the coronavirus (COVID-19), but as stay-at-home orders begin lifting and more people start to get more active, Crispy Green is ready to move forward with the campaign.
The initiative will be heavily promoted via social and digital media including a broadcast segment called The Lifestyle List that aired on May 1. The promotion also includes a contest in which consumers have a chance to win a Crispy Green Go Pack with a Crispy Green branded hoodie and a backpack full of Crispy Fruit snacks.
Crispy Green has created a POS sticker for retailers that can be applied to the header cards on existing Crispy Green displays. The interactive graphic gives customers information about how they can win a year’s supply of Crispy Fruit snacks and more in prize packs only available to retail customers.
The sticker is 8 in by 8 in and easy to apply. Retailers can get free stickers by contacting firstname.lastname@example.org. The contest runs through June 15.