CHICAGO – IRI and FMI – The Food Industry Association are hosting a webinar focused on the impact of coronavirus (COVID-19) on the fresh foods categories in the supermarket on Thursday, April 30, at 1 p.m. CDT.  

As COVID-19 continues to spur unprecedented changes to the food industry, economic and social challenges are changing the way consumers chop, cook and eat. The pandemic has led to considerable learnings about foods across the supermarket, especially within the fresh perimeter and IRI and FMI will share those insights during Thursday’s presentation. 

The webinar will cover: 

  • The fresh foods that played a significant role in the early, middle and most recent days of the pandemic 

  • How baskets are different from pre-COVID-19 behaviors 

  • How income, household size and locality are impacting what is purchased 

  • As retailers shift hours and services, the peak days and times for key fresh foods 

  • Key learnings for the industry from this unique situation, including the opportunities ahead for retailers and suppliers 

Rick Stein, vice president of Fresh Foods at FMI, Sally Lyons Wyatt, executive vice president and practice leader at IRI, and Jonna Parker, principal of the Fresh Center of Excellence at IRI, will be presenting during the webinar.  

Other fresh food webinars coming up include: 

  • May 7 – Key Learnings in Produce in the Era of COVID-19 

  • May 13 – Key Learnings in Dairy, Deli and Bakery in the Era of COVID-19 

  • May 20 – Key Learnings in Meat in the Era of COVID-19 

To sign up for the April 30 webinar, Key Learnings in Fresh Foods in the Era of COVID-19, go here.