Kingsville, Ontario-based Sunset is set to release a pair of flavor innovations at the Produce Marketing Association's Fresh Summit Trade Show & Expo next week in Anaheim, California.

KABOOM! black jalapeno and premium Wild Wonders peppers will make their debut.

"Sunset is the fastest-growing pepper brand in the United States,” says Paul Mastronardi, president and CEO, and the fourth-generation family member to lead Mastronardi Produce. “Our latest offerings deliver the signature fresh flavor consumers are looking for.” 

The company says KABOOM! is a more full-flavored and juicier cousin to the traditional green jalapeno. Wild Wonders gourmet peppers combine super-sweet flavor and an alluring shape with the thrill of discover, Sunset say. Consumers can expect to find a mix of red, yellow, orange and brown peppers in each package.

“KABOOM! packs a taste explosion, rather than the pure heat of traditional green jalapenos. They are the perfect complement to salads and nachos, and their dark color really stands out,” says celebrity chef Roger Mooking, Sunset’s culinary director. "Wild Wonders peppers are deliciously sweet with no bitter aftertaste, so they lend themselves well to a variety of dishes. And they have barely any seeds, which makes for easy prep whether you stuff, grill, or slice them.”