ITW Food Equipment Group, based in Troy, Ohio, announced the launch of new websites for its Vulcan, Wolf and Berkel brands. The redesigned sites feature major user experience improvements and buying tools to assist in product selection, according to the company.
“Today, digital channels are the food service industry’s main source of information when researching products for purchase. We want to make sure our websites are providing the resources and tools they need to make an informed decision while also providing an engaging and streamlined digital experience,” says Brenda Rice, director of marketing for ITW FEG Cooking Division.
Visitors to the sites can find quick and easy access to product resources and information, plus new tools to help determine product needs. The Vulcan Equipment Guide helps users quickly narrow down and find the exact equipment they need based on product feature requirements and operational characteristics, like menu choices, seating capacity and available utilities.