TH Foods Inc., a specialist in premium crackers and specialty snack mixes, is rolling out a new line of grain-free crackers under its Crunchmaster brand.
The line, which will complement TH Foods’ line of Crunchmaster Multi-Grain snack products, features three flavors: Lightly Salted; Mediterranean Herb; and Romano, Asiago & Cheddar.
The primary ingredient in Crunchmaster Grain-Free Crackers is cassava, a root vegetable native to South America. Also known as yuca or manioc, cassava is paleo and vegan friendly as well as gluten and nut free. Cassava is also nutrient-rich and packed with fiber, potassium, iron and vitamin C.
“Crunchmaster has always been committed to creating wholesome snacks that don’t compromise on taste,” says Kim Holman, marketing director at TH Foods. “We’re constantly looking to innovate and expand our product lines in ways that respond to our consumers’ desire for delicious, on-trend snacks that fit into their healthy lifestyle and meet their dietary needs. Our new grain-free line made perfect sense as a new way to meet this demand.”