Fresh Cravings, whose fresh salsas are sold in grocery produce departments, has joined forces with actress Eva Longoria for its latest product.
Eva’s Kitchen Cantina Style Salsa is now being sold exclusively in produce departments in produce departments in H-E-B stores.
The new product from Texas native Longoria, who is also a producer and best-selling cookbook author, packs a rich and smoky bite that’s derived from chipotle, jalapeno, cayenne, and Anaheim peppers, fresh vegetables and vine-ripened tomatoes that are specially charred and roasted to bring out their most robust taste.
Longoria, who was born in Corpus Christi, Texas, grew up with homemade salsa as a staple in her kitchen and learned from a young age that it should only be created from the freshest ingredients. Aligned with Fresh Cravings’ ethos that salsa should never be cooked or pasteurized, Longoria’s Cantina Style Salsa brings H-E-B shoppers a homemade-tasting salsa that’s bursting with flavor.
“Being a Texas-native and growing up in a Latino family filled with passionate cooks, the smell of cilantro, onions, peppers, and charred tomatoes was always present,” Longoria says. “Where did we buy all of these fresh, high quality vegetables? H-E-B! I could not be more thrilled to launch Eva’s Kitchen Cantina Style Salsa with this wonderful grocery store.”
Longoria and FoodStory Brands, the parent company of Fresh Cravings, first paired up this past holiday season under the Sweet Offerings confectionary label with Longoria’s Tres Leches Cake, which was also inspired from a treasured family recipe.