OVIEDA, FLA. - Duda Farm Fresh Foods, a leading grower of fresh vegetables and citrus, has teamed up with Fresh Cravings to launch the Summer Snacking Games Sweepstakes to drive consumption of produce during the warmer weather months.
Through Aug. 11, shoppers are encouraged to enter the sweepstakes for a chance to win one of three prizes chosen specifically with the Athlete, Foodie and Host in mind. The promotion also includes an interactive poll on the website where consumers can vote for their favorite Dandy veggie and Fresh Cravings dip combination and can check back daily to see who is in the running to be the summer snacking champion.
“We are excited to partner with a well-respected brand like Fresh Cravings for this promotion,” said Nichole Towell, senior director of marketing for Duda Farm Fresh Foods. “We’re also looking forward to seeing the results from the online poll to gather more intel on shoppers’ preferences throughout the duration of the promotion to help us further serve consumers as well as our retail customers.”
To boost entries and elevate the Summer Snacking Games Sweepstakes, Duda Farm Fresh Foods will utilize a comprehensive marketing strategy that includes email marketing, online advertising, public relations efforts and social media campaigns to drive maximum engagement.