The Kroger Co. announced on Tuesday night that it will bring Ocado customer fulfillment centers to central Florida and the Mid-Atlantic.
The exact locations of the centers were not specified. Kroger's first Ocado CFC, announced in November 2018, will be constructed in Monroe, Ohio.
"Kroger is excited to partner with Ocado—one of the most innovative, advanced companies in the world—to redefine the grocery shopping experience for customers along the East Coast," says Rodney McMullen, Kroger's chairman and CEO. "We are incredibly excited to introduce customer fulfillment centers in this region to deliver on our Restock Kroger vision to serve America through food inspiration and uplift."
Kroger has committed to building 20 of the Ocado-powered CFCs in its quest to keep up with Amazon and other online retailers. The automated warehouses feature digital and robotic capabilities.
"This announcement marks another important step toward combining Kroger's long-standing dedication to innovative and world-class grocery services with Ocado's unique, industry-leading technology," says Luke Jensen, CEO of Ocado Solutions. "As the U.S. retail landscape continues to change, these CFCs will play a crucial role in helping Kroger offer its customers a superior online shopping experience in these two major markets."