Del Monte Fresh Produce N.A. Inc. is rolling out an online game for the holidays.

Promotional tags on Del Monte Gold Extra Sweet pineapples and stickers on Del Monte fresh-cut products promote the game and direct consumers to, where they can play it.

In the game, players in a winter landscape navigate a snowman to catch various fruits and to avoid candy and cookies. The game drives homes a message of healthful eating during the holidays.

In addition to promotional products instore, the game is also being promoted through Del Monte’s social media channels and website.