Del Monte Fresh Produce N.A. Inc. is rolling out an online game for the holidays.
Promotional tags on Del Monte Gold Extra Sweet pineapples and stickers on Del Monte fresh-cut products promote the game and direct consumers to www.fruits.com, where they can play it.
In the game, players in a winter landscape navigate a snowman to catch various fruits and to avoid candy and cookies. The game drives homes a message of healthful eating during the holidays.
In addition to promotional products instore, the game is also being promoted through Del Monte’s social media channels and website.