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The Campbell Soup Co. earned the top spot in an annual ranking of brands.
The Campbell’s brand beat out more than 800 national brands in the Boston-based Reputation Institute’s US RepTrak 100 rankings, which measures “the emotional bond stakeholders have with…companies, and how these connections drive supportive behavior like the willingness to purchase a company’s products, recommend the brand, invest or even work for the company.”
Campbell’s, which markets some of its products in instore delis in addition to its core center-store offerings, was joined in the top ten by three other food companies.
The top ten includes:
- Campbell’s
- Nike
- Bose
- Barnes & Noble
- Kellogg’s
- Hershey’s
- Hallmark
- J.M. Smucker
- Canon
- Amazon
