The stakes are high for grocery delivery on Thanksgiving. Because of that fact, the holiday is serving as a sort of test, and huge opportunity, for the relatively new service, according to a story in the Boston Globe.
"Most online grocery operators say they see a spike in signups during the holiday season, but the risks are also obvious: Ease the shopping for the big meal and you might win a customer for life. Mess up and risk turning off customers to the entire on-demand concept as you’re bad-mouthed around the Thanksgiving dinner table," the Globe says.
According to Nielsen estimates, the online grocery industry is positioned for significant growth, despite the fact that only nine percent of Americans are using the service once a month and just four percent use it weekly.