Hawthorn Suites by Wyndham is teaming with Peapod and Instacart to launch grocery delivery to a handful of its locations.
The service is currently piloting at height locations in and around Chicago, Philadelphia, Raleigh and Charlotte, NC, and Orlando, FL. Guest are able find and order ingredients and foods and have them delivered straight to their hotel rooms.
"We know convenience is king for long-term travelers staying in new cities for weeks or months at a time," said Larry Hambro, vice president, brand operations, Hawthorn Suites. "An essential part of helping our guests stick to their regular regimens when they stay with us is delivering the comforts of home, like a homemade meal or their go-to snack. Our grocery delivery pilot makes that possible by giving guests the power of selection combined with the convenience of online shopping and curated dishes. We get everything delivered these days straight from our computers and phones, from car rides to shaving kit subscriptions to groceries – so why shouldn't we also get them when we're traveling for extended periods?"
Interest in online grocery ordering and delivery is on the rise: U.S. consumers spent an estimated $42 billion online in groceries in 2016, up more than 160% over 2015. Industry experts predict the segment has the potential to grow five-fold over the next decade with American consumers spending upwards of $100 billion by 2025.
Hambro continued, "More and more people are getting groceries delivered at home – last year, one in 10 Millennials and Gen Xers in the U.S. shopped for groceries online, up almost 10% from 2015. Why shouldn't they have that same convenient experience when away from home?"