Southern California retailer Ralphs Grocery Co. has entered the prepared meal kit business.
Compton, California-based Ralphs, a subsidiary of The Kroger Co., is selling its new Prep+Pared kits at 25 of its Southern California stores and plans to have them in more than 100 by early 2018.
All Prep+Pared kits feature fresh, prepped and measured ingredients. Cooking time is about 20 minutes, and each kit feeds two adults. Kits retail for $14 to $20 and no subscription is required.
The line features eight meals: Athena Lemon Chicken, Chicken Enchiladas, Chickpea Tofu Tikka, Chimichurri Steak, Crispy Fish Tacos, Peruvian Salmon, Stuffed Poblano Pepper and Viet Lemon Grass Pork. More meals will be introduced with a focus on seasonal varieties.
"The meals are fresh-made, chef-inspired, restaurant quality, easily prepared at home and affordable," says Valerie Jabbar, president of Ralphs. "With Prep+Pared, we've taken all of the work behind planning and preparing a fresh, delicious meal and made it easy to cook in just minutes."
Ralphs operates 192 stores.