LOVELAND, COLO. — Grass Fed Foods announced on May 21 that Kevin Pallaoro will be its new president. He previously served as chief financial officer for the company which includes the Teton Waters Ranch and Sunfed Ranch brands.

“Our dedication to quality and nutrition is evident in every product we offer,” Pallaoro said. “Grass Fed Foods is a leader in the industry, ready for substantial growth and product expansion while maintaining our high standards.”

Pallaoro takes over after Jeff Tripician, the previous president of Grass Fed Foods, accepted the position of chief executive officer at Meatable.

As part of its recent growth strategy, the company expanded its Sunfed Ranch domestic and imported organic beef lines, keeping its commitment to the rising demand for grass-fed products.

Pallaoro, who grew up on a cattle ranch in Colorado, explained the importance of expanding grass-fed beef products and how they can help people maintain healthy lifestyles.

“I understand the importance of quality, grass-fed beef products for our health and the livelihood of ranching families,” he said. “Leading a company that shares my values and is dedicated to making nutritious, grass-fed foods accessible to everyone is a true honor.”

The company continues to seek partnerships with retailers and restaurateurs that foster collaboration that benefits industry stakeholders.

“Grass Fed Foods is on an exciting trajectory, with new product placements at premium retail locations and several other partnerships developing rapidly,” said Peter Burns, Grass Fed Foods board member. “Kevin is well-equipped to seize new opportunities for growth and innovation.”

During May, Grass Fed Foods announced that it would make its Teton Taste Buds, a lineup of children’s food, available in nationwide retail. Some items include hot dogs, burgers, meatballs, and corn dogs. Sunfed Ranch also plans to expand its organic ground beef offering nationwide.