LOS ANGELES — Wonderful Pistachios has added a new tangy flavor with a kick to its No Shells product line: Jalapeño Lime.
The new flavor is now available nationwide in 5.5-ounce, 11-ounce and 2.25-ounce bags to suit a variety of consumer needs.
The company said the product will also launch in Canada and Mexico later in 2024.
“This new Jalapeño Lime flavor will spice up your shopping journey with the heat you can eat,” said Diana Salsa, vice president of marketing for Wonderful Pistachios. “In consumer taste tests, Jalapeño Lime had strong flavor appeal and purchase intent on par with our highest performing flavors, and we can’t wait to serve brand loyalists and attract new buyers with these bold pistachios.”
The other flavors in Wonderful’s No Shells line include Chili Roasted, Sea Salt & Vinegar, Sea Salt & Pepper, Honey Roasted and Smoky Barbecue.
Wonderful said it is promoting the new launch with “campaigns on digital platforms, social media, public relations, retail-specific programs, and eye-catching, in-store merchandising including a 72-count display alongside No Shells Chili Roasted to encourage trial.”