ORANGE COUNTY, CALIF. — Kiwifruit grower Zespri will be at the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show this week in Anaheim, Calif., at booth #3293.
The company is co-sponsoring the welcome reception, offering attendees dishes and beverages made with SunGold Kiwifruit.
Zespri is also sponsoring the Race for a Healthier World 5K, and the Zespri team will provide fresh kiwifruit to the participants and cheer them on in fun costumes, aiming to achieve the Best Team Attire and Best Team Spirit awards.
When the show floor opens, Zespri invites retailers and other produce industry professionals to stop by its booth and enjoy some kiwifruit samples.
On both Oct. 20 and 21, Zespri’s booth will host happy hours 12-5 p.m., serving SunGold Kiwitinis with freshly cut fruit.
“Our booth is always buzzing bringing to life the boldness and fun of our remarkable kiwifruit,” said Jeanne Wilson, Zespri’s head of marketing for North America. “Our booth will extend the excitement of our omnichannel consumer campaign that increased demand this year sending shoppers to stores looking for the #1 fastest-growing category in the fruit bowl.”