In 2022, American consumers are expected to spend an all-time high of 10.6 billion dollars for the Halloween season, according to Statista. This would be an increase of about half a billion dollars from last year.
Since February, a viscous and enduring stain of the highly pathogenic avian influenza (HPAI) virus has devastated nearly 250 commercial flocks and close to 300 backyard flocks, resulting in the destruction of over 47 million birds, according to the Animal and Plant Health Inspection Service (APHIS) of the US Department of Agriculture.
Over half (52%) of consumers are less concerned about COVID-19 compared to a year ago (up from 32% in 2021), according to a recent holiday purchase intentions consumer survey from The NPD Group.
Busy shoppers have a lot on their minds during the holiday season, while many are also looking to stretch their dollars. To help deliver on shoppers’ appetites for holiday fare such as hams and roasts, retailers must strategically support consumers’ budgets and capture their interest in value added meats.