MyWebGrocer, the leading provider of eCommerce and digital marketing solutions to the grocery and Consumer Packaged Goods (CPG) industries, today announced a three-year contract extension of its platform and services with independent Piggly Wiggly stores in South Carolina and Coastal Georgia.

Piggly Wiggly stores in South Carolina and Coastal Georgia have utilized MyWebGrocer’s eCommerce and digital marketing solutions to attract, engage, transact with and retain grocery shoppers since 2008, when it introduced online shopping in ten of its stores. Today, the partnership has expanded to include 40 stores following strong sales results driven by eCommerce and an improved digital presence. As a next step, the chain has plans to build a mobile responsive website.

“When Piggly Wiggly began offering online shopping, it was important for us to work with a technology partner that has a proven platform, and a team that has unparalleled experience in grocery eCommerce, that is committed to our success,” says Bethany Harmon, online programs manager, on behalf of Piggly Wiggly stores in South Carolina and Coastal Georgia. “Grocery eCommerce is the future, and as our customers become increasingly digital and mobile, the broad set of capabilities MyWebGrocer offers – from eCommerce to marketing – will keep us a step ahead.”

MyWebGrocer’s digital experience platform is ideal for chains like the Piggly Wiggly stores that are operating click and collect programs at scale and require deep grocery eCommerce functionality combined with robust order management fulfillment capabilities. The platform also enables Piggly Wiggly stores to offer advanced search, prepared food ordering, cross-promotion, price change reconciliation and both in-store and online past purchase information to its customers. These stores also provide added convenience for customers who prefer to plan online and shop in the store through list building and planning tools like digital circulars and recipes.

In addition to eCommerce, Piggly Wiggly has partnered with MyWebGrocer to offer its CPG brand partners the ability to connect with shoppers directly on its website through contextually relevant, personalized advertising.

“Piggly Wiggly is a strong, ongoing partnership for MyWebGrocer,” says Eric Healy, president of MyWebGrocer. “Our team is excited for the opportunity to help Piggly Wiggly differentiate from competitors with a platform that offers the full breadth and depth of capabilities that the digital grocery shopping experience demands.”