Break Time, a fast-growing chain of c-stores operated by MFA Oil Company, unveiled at a Kansas City area location a customer-focused layout and an enhanced food concept that is anchored by a partnership with local restaurant giant Jack Stack Barbecue.
“The meats served at Break Time’s Smokestack will be hickory smoked by Jack Stack Barbecue and we’ll also feature several of their savory sides and sauces,” says Curtis Chaney, MFA Oil's senior vice president of retail operations. “Most importantly, it’s great-tasting barbecue that our customers know and love, and for the Break Time brand, it’s a big win to partner with such a high-quality restaurant.”
Break Time will extend the new design package and Smokestack food concept to several new stores and stores slated for renovation in 2017. In another respect, according to NACS, the suburban Lee’s Summit location is a change up from Break Time’s successful rural strategy. The chain has strong coverage in rural Missouri with more than 70 stores. The 1.5-acre convenience store lot also features a car wash. Though not the first Break Time to have a car wash, it is the first in recent years to be built with one included.
The store is the first in the chain to incorporate the company's new logo. It also features an open, customer-centric floor plan that prominently features a new carryout food concept with an established area barbecue restaurant.
"Our goal is create a warm, welcoming atmosphere from the moment a customer steps foot inside," says Chaney. "Aesthetically, we've designed a clean and easy-to-navigate store experience that matches the excitement of launching a new Break Time logo and style."