HUNT VALLEY, MD. — Spice and flavor industry leader McCormick has unveiled the 22nd edition of its Flavor Forecast, a yearly report on the latest trends influencing the way consumers cook, flavor, and eat.
McCormick has uncovered three themes in this year’s Flavor Forecast:
- Food Stories recognizes both a flavor and the story behind it. From professional chefs and restaurant operators to the grandmothers passing down recipes to keep generational techniques alive, this year’s food story celebrates the power of women in food and flavor in a contemporary way.
- Plus Sweet looks at how sweetness finds new dimensions through subtle and unexpected flavor combinations. Consumers are moving away from overly sweet tastes and incorporating a symphony of other flavors to achieve surprisingly balanced results.
- Time as a Luxury Ingredient highlights time as an irreplicable and precious ingredient, after periods of isolation and reflection have put the value of time into perspective. Many are rethinking the ways they use time in food, whether investing it to build flavor or finding smart shortcuts to spend quality time outside the kitchen.
For the first time in the Flavor Forecast’s 22-year history, McCormick will bring the trend report to life through a groundbreaking pop-up hospitality experience.
This May, McCormick will launch the Flavor Suite, a vibrant reimagining of the hotel experience that infuses the Flavor Forecast’s themes into every corner.
In partnership with Omni Berkshire Place, the iconic and historic hotel steps away from New York’s Central Park, McCormick will transform the luxurious, 1,000-square foot Rodgers & Hammerstein Suite into a creative and multisensory destination with interactive interior design and whimsical but flavorful amenities.
McCormick will also give flavor adventurers a chance to win a two-night weekend stay at the hotel, from May 20, 2022 through May 22, 2022, including one night in the Flavor Suite.
For more details about the Flavor Suite and a deeper dive into this year’s Flavor Forecast trends, visit www.flavorforecast.com.